Dave Reiners
Account Services Manager

Dave contributes valuable insight and a full circle of senior-level experience to Tech Image and the companies it serves, calling upon his successes on the corporate and agency sides along with years as a technology magazine editor-in-chief. He joined Tech Image from a division of Abbott Labs where he managed marketing communication and publicity initiatives for test kits and instruments. Earlier, Dave's feature writing and editing skills helped earn industry honors for CCPN, a systems and software trade publication with 40,000 subscribers. He handled challenging feature article placement assignments involving mobile computers, Wi-Fi and business process improvement software during 15 years of work at other agencies. Dave's experiences as a technology editor and his everyday interpersonal skills with journalists have helped spawn hundreds of product features and corporate profiles. He has won Northern Illinois University’s George M. Crowson award for journalism.

What is Your Favorite Success Story?
I had just started at an agency. My job was to take a small computer hardware maker, unknown by any editor outside of niche markets, and catapult the company's story into a designated dreamland, otherwise known as the top-tier business press. Norand produced rugged handheld computers used by blue- and gray-collar workers in vertical markets such as direct store delivery and warehousing. Norand's CEO wanted to grow awareness among a broader base of C-level executives. That was easier said than done. It was the era of the Apple Newton. Top-rung business reporters were following the sluggish performance of Apple and others in the white-collar personal digital assistant market exclusively. They were completely ignoring industrial handheld devices, feeling that blue-collar PDAs simply weren't cool. But my research and strategic pitching about that PDA sector and plain old-fashioned persistence reversed that perception. I generated in-depth feature coverage in The Wall Street Journal, Forbes, Information Week, Byte, CIO, MSNBC and elsewhere. You could say I reaped a big payoff for Norand by convincing reporters that they needed to cast a “blue hue” upon their handheld computer coverage.

What Are Your Hobbies and Interests?
Family comes first, although I play as much golf as I can. In Illinois, that’s about eight months a year. My travels have enabled me to golf in about 45 states as well. I also run 12 miles a week. A favorite spot to run is Lake Arlington near the Tech Image office. My journalism background nurtures an interest in politics. I enjoy hitting Chicagoland’s outdoor concert circuit each summer, especially when an oldies rock band is the headliner.

What is the Title of the Last Good Book You Read?
Bob Schieffer of CBS News has penned This Just In: What I Couldn’t Tell You on TV. In it, he recalls anecdotes over the course of four decades covering the White House, its occupants, their triumphs and trials.

Who Are Your Favorite Recording Artists?
I'm mostly a rocker whose musical tastes range from Bruce Springsteen and Sheryl Crow (digital age) to the Beatles, Beach Boys and Buckinghams (vinyl age). Don't recall the Buckinghams? Growing up in Central Illinois, I listened as Larry Lujack and WLS radio kept spinning the Bucks’ brassy sound. I became hooked, especially on the horns section. A few years ago, I met someone who was part of the early Buckinghams. He’s become one of my closest friends and he and I show up nearly everywhere the Bucks play in Chicagoland. "Susan," "Don't You Care” and "Hey Baby (Their Playing Our Song)" are a few of my all-time favorite oldies.

What Are Your Favorite TV Shows?
I try to watch Cold Case, the History Channel generally, the Masters tournament each April and of course, Meet the Press, Face the Nation and This Week.

Why are you a good fit at Tech Image?
My years in journalism help me understand attitudes within the news media so I’m able to apply good judgment and make contributions. Successfully placing stories at the highest levels involves connecting the dots between corporate interests and the actual needs of editors so they intersect in a manner that satisfies both the company and the editor. The result is the longer, richer story that a company wants to tell as well as one that editors feel their audience needs to see.