Allison Foster
Account Services Manager

Allison Foster brings more than 14 years of experience in journalism and communications-both on the corporate and agency sides of the business. At Tech Image, Allison is responsible for managing several client relationships. Prior to starting at Tech Image, Allison worked for Motorola for more than 11 years. While there, Allison spent the majority of her time in communications with the exception of a year and a half working in product management. Allison’s responsibilities were focused on providing strategic communications, maintaining brand loyalty and managing sales support material for internal product groups. During her career, Allison also pursued a Masters degree in business from Loyola University. In addition to her experience with Motorola, Allison spent several years as communications consultant for a variety of clients.

What is Your Favorite Success Story?
In early 1997, I was appointed to the core team for the Motorola Indy Car Sponsorship Program. It was a huge undertaking by Motorola and a first in the area of race car marketing. Motorola had previously sponsored drivers in smaller race circuits but decided it was not making enough of an impact on the public. The executives challenged our team to increase consumer awareness, generate brand loyalty, solidify customer relationships and increase sales through promotions and hospitality. Our sponsorship team jumped into this new area of marketing for Motorola and began identifying specific objectives and tactics tied to the date of the inaugural Motorola 500 race in St. Louis. The race was the kick-off event for the start of the 1997 Indy Car season and the first race ever sponsored by Motorola. Results of the inaugural race and a summary of the 1997 season for Motorola’s Indy Car program exceeded predetermined goals and exposure measurements. In less than one year, Motorola’s name recognition and public awareness dramatically increased due to widespread exposure.

What Are Your Hobbies and Interests?
I enjoy a variety of outdoor activities and particularly those in the warm weather. I enjoy all of the cultural events Chicago has to offer in the Spring, Summer and Fall. In addition, I enjoy spending time downtown soaking in the views of Lake Michigan and the spectacular city architecture. My family now resides in the Southwest and I get many opportunities to enjoy swimming, rodeos, hiking up a mountain and driving an ATV over the desert range. When the Chicago weather turns cold, I like to spend time cooking and creating in the kitchen.

What is the Titles of the Last Good Books You Read?
One of my favorite books of all time was “The Great Gatsby” by F. Scott Fitzgerald.
Another fascinating book worth mentioning is titled “The Devil in the White City” by Erik Larson. It is a dynamic novel weaving history and entertainment together. This book is based on a true story involving a serial killer in the city of Chicago during the 1893 World’s Fair.

Who Are Your Favorite Recording Artists?
I enjoy all sorts of music, in general many classical artists and also current contemporary artists. I love listening to just about any outdoor concert playing during the summer season, especially those at Ravinia.

Why Are You a Good Fit at Tech Image?
I am a good fit at Tech Image because I am a seasoned communications professional and a team player. My background and experience fits in with the exceptionally knowledgeable public relations team at Tech Image and with the variety of clients served.