| Helpful ideas and thought-provoking
articles on the art and science of technology marketing
from publications around the world ... |
|
| Manage the Customer, Then
the Relationship |
| Manage the Customer, Then the Relationship, by
Mike Berman January 2004 |
 |
| Editorial explaning how to properly leverage CRM
capabilities (reprinted with permission) |
|
| Don't Fear the L-Factor |
| Don't Fear the L-Factor,
by David Berkowitz January 30, 2004 |
 |
|
An interview with Tim Sanders about
his upcoming book. (reprinted with permission)
|
|
| Advertising is Dead, Long
Live PR |
| Advertising is Dead, Long
Live PR, by Harry Hoover October 21, 2003 |
| Copyright © 2000-2004 MarketingProfs.com |
| An article touting the importance
of PR in building brand awareness. |
|
| Biz Leaders Prefer Web |
| Biz Leaders Prefer Web, by Robyn Greenspan
October 3, 2003 |
| Copyright 2004 Jupitermedia Corporation |
| An article discussing the growth of the Web as a
viable tool for getting your message out. |
|
