Tech Image Earns Four Awards at PCC Golden Trumpets

Chicago’s leading independent technology PR agency wins raves for client work and its own newsletter

Buffalo Grove, Ill. (June 16, 2005) – Tech Image Ltd., Chicago’s leading independent technology public relations agency, continued its winning ways at the recent Publicity Club of Chicago Golden Trumpet Awards ceremony. When the final notes sounded the 12-year-old agency walked off with two Golden and two Silver Trumpet trophies in recognition of its outstanding work in a variety of categories.

One Golden Trumpet was given for Tech Image’s publicity campaign “Build It and They Will Come,” which was launched on behalf of client GlobalSpec, a vertical search engine for engineers. The campaign was designed to increase awareness of GlobalSpec’s Web site among the targeted engineering audience, and drive subscriptions to the company’s Web-based search engine. The results far exceeded client expectations, helping GlobalSpec take command of this burgeoning space.

The other Golden Trumpet was earned for the agency’s own highly successful newsletter, which provides a mix of PR, marketing, and technology industry news and features.

Silver Trumpets were earned for a product launch on behalf of WDI-Brunswick, and for a byline article written on behalf of Relational, LLC. The WDI-Brunswick Redberri launch centered on a specific event, with success judged on the ability to drive potential customers to the event. More than 100 highly qualified prospects attended the event, which marked the move from an open source to a paid subscription model. The Relational article provided expert commentary on the topic of business continuity in a publication focused specifically on that niche. The article, which Tech Image authored after input from the client, received featured treatment in the publication.

“It’s always nice to earn recognition from your peers,” said Mike Nikolich, CEO of Tech Image. “But it’s even better when that work also translates into sales growth for your clients. These campaigns, and those for other clients, have helped fill gaps in the sales process and accelerate the sales cycle for them. Tech Image has also received a residual benefit in growing our own business based on our proven ability to achieve client objectives, increase their market visibility, and move the sales needle.”

About Tech Image Ltd.
Based in the Chicago area, Tech Image Ltd. has a proven, 12-year reputation for positioning growing technology companies as market leaders. A partner in the WORLDCOM Public Relations Group, Tech Image provides media and analyst relations, messaging services, media coaching and sales acceleration programs for business-to-business organizations. Representative clients include Apropos Technology, FrontRange Solutions (Goldmine and Heat), GlobalSpec, Language Analysis Systems, the Society for Information Management (SIM) and VeriCenter. Learn more at www.techimage.com or call 1-888-4-TECH-PR.

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